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The challenges for FMCG brands in social media marketing
Image by Rd. Vortex via Flickr FMCG brands are often some of the most innovative in their use of digital and social media but this great presentation from Helge Tennø shows the importance of staying...
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Image may be NSFW.
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Morrisons – using social media to turn a crisis into opportunity
Morrisons Delivery Truck (Credit: kenjonbro) The recent horsemeat scandal has highlighted the vital importance of businesses having a solid crisis communications plan, and making sure that social media...
View ArticleThree collaborative initiatives to meet consumer expectations for a digital...
Consumers have high expectations for digital technologies in store but these are not yet being met by retailers. Half of supermarket shoppers would like staff to use tablets to check stock levels and a...
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